Over the past few months I’ve been studying stories of bloggers who have risen to the top of the Technorati Most Popular top 100 blogs. Some bloggers have achieved this in nine months or less and some are earning more than five figures a month. I’ve visited many blogs and read the stories of bloggers on the blogs and in magazine publications.
There’s a common thread. Most of these bloggers worked five to ten hours per day, seven days a week to achieve their success. They made two or three posts a day, tweaked their blog layouts, set up monetization and networked to create backlinks. There’s a price to success and these people paid that price with their time.
I began to do the math. The average seems to be about 7 hours per day. Multiply 7 hours by 30 days per month and you get 210 hours per month. Multiply 210 hours by 9 months, the average it seems to take to develop a six figure income, and I get 1,890 hours. Let’s value the blogger’s time at a very conservative $25. per hour and we arrive at a figure just shy of $50,000. Is $50,000 a reasonable investment for a business that now generates more than $10,000/month in revenue? Absolutely.
But what if you could invest considerably less and have a blog with the same profit? That’s what virtual property (web estate) investment is all about. Many frustrated and discouraged bloggers have already built up a blog with excellent content. They have networked and created a following. The only problem is that many owners aren’t great business people. The blog isn’t properly monetized, it doesn’t have the traffic it deserves or it doesn’t have the right look and feel to elevate it into the big leagues.
In most cases, these blogs can be purchased for between $1,000 and $5,000, although it’s possible to pick them up for less. In one month, the blog can have a facelift, affiliate marketing linking added, text and banner ads selected carefully matched with content, an SEO and agressive backlinks campaign implemented and be achieving five figures per month in another 30 days.
Instead of $50,000 in labor, the costs are below $5,000. Instead of seven months or more, the time frame can be cut to 60 days. Buying websites represents leverage. You’re leveraging someone else’s time (OPT).
Now, I expect some people will take offense to profiting from someone else’s labor. The average blogger will make very little, if anything at all, for all their labors. That’s an unfortunate fact. When I pay a blogger who will never make $500 from his blog $3,000 he’s ecstatic. I’ve valued his labors in a way his blog visitors never could. It’s a win-win all around.
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